Tips For Creating Amazing Store Window Displays

Store window displays are one of the most important aspects of retail design. They create the first impression in the minds of prospective customers, an impression that teases them with a little of what you have to offer as they pass by. In this important space, you should not only share some of the products your store offers but give customers a feel for your brand too. Without them, it is very difficult to entice new customers in as they have no means of forming an impression of your store from the outside. Read on as we share our top tips for creating amazing store window displays.

Make Sure Your Window Display Has a Purpose

Each store window display should serve a specific purpose. This purpose could be anything from showcasing products related to a national holiday or simply creating a display with a particular theme. It can be tempting to fill the space with as much merchandise as possible, however it is important to choose your theme first and carefully select pieces to complement the display. Basing your displays around holidays or events encourages prospective customers to enter your store and purchase something, as the display is showing something they are likely to be interested in.

Consider an Outside Perspective

Although you might think your store window displays look perfect from your perspective, have you considered how it looks from alternative angles? Considering the visual planes of the passers by is one of the most important aspects of window display design. It is essential to ensure your display is visible to all passers-by. For example, for an upper storey window display, it might be worthwhile to consider how to raise the products on display so that they are clearly identifiable from street level.

Use the Right Colours

Different colours can affect the mood of your store window displays, so choosing the right colour scheme for the tone you are trying to set is essential. Depending on the merchandise on display and even factors such as seasonal times of year, it is paramount to choose a colour scheme that will immerse your customers into a specific environment that will attract and highlight the products on show. For example, some colours such as warm toned browns and oranges have been proven to be calming, so they might be more suited to a cosy autumnal display, or alternatively a brightly coloured display will be more associated with summer fun.

Make Sure Your Lighting is Efficient

The lighting you choose can make or break your display. Many shop owners are unaware of the vast range of lighting options available. There is no need to carry your standard store lighting into the window. Experiment with different types of lighting such as spotlights and table lamps to create different moods and effects for your display. The lighting you choose should compliment the products on display and the mood you wish to create.

Keep It Updated

Updating your store window displays frequently keeps your storefront interesting and eye-catching to people on the street. It is very easy to walk by something you are accustomed to seeing without so much as a second glance and it is vital that this does not happen with your store window displays! Changing your displays every few weeks not only attracts the attention of more passers-by but gives you the chance to share a wider range of your products with the public. Window space is limited so make the most of the opportunity to show something new. By investing in a few simple tools, it is easy to create countless different store window displays in very little time, and without breaking the bank too!